This reminded me of being back at primary school when you used to take the class toy on holiday with you – a very simple but brilliant idea! I purchased a bear from the Colchester NSPCC Business Group and showcased a diary of his ‘work experience’ for 2 weeks. Over 60 local businesses took part and it trended on Essex Twitter feed. It raised a lot of smiles, I loved getting involved and in total the challenge raised just over £2,000 for local projects of the NSPCC.
Bear Diaries Challenge
